Farrants is a retailer of Confectionery, Tobacco and Newspapers, and has a particular specialism in cigars – providing both expert advice and sales. Its in-store environment is spacious, and is segmented into discrete areas for beverages, toys, stationery, books and other merchandise. We have worked with the business for over 20 years, creating their last three retail identities and advising on retail interior design.
Most recently, the business has consolidated its separate toy shop, book shop and CTN outlet to create one large ’emporium’. We created a new visual identity that reflected the firm’s heritage with contemporary twist, then proceeded to create interior area ‘signposting’, lightbox graphics and incidental signage within the store.