Bristol Groundschool is the UK and Europe’s leading provider of modular distance learning courses for the EASA Airline Transport Pilot’s Licence (ATPL). They are also the market leading provider of ATPL training resources and materials to flight schools around the world, spreading as far as New Zealand and all around Europe including Poland, Italy, Greece and Germany.
We were approached by Bristol Groundschool because they felt their branding was getting a bit tired, and more importantly, inconsistent across their multiple websites. Our strategy was to step back, think about the company as a whole and what they were saying about themselves through their brand. Working closely with the team in-house, we came up with a suite of revised logo designs, stationery, brochures, printed and online advertising as well as re-designing the look and feel of all three websites. We finished off by creating a short yet in-depth set of brand guidelines to ensure the future consistency of the brand.