Ten ways to make your marketing budget work harder

Ten ways to make your marketing budget work harder

Ten ways to make your marketing budget work harder It can be tempting when money is tight to stop any activity that is deemed ‘unnecessary’ and this often includes marketing. However, experience of working through a recession shows the most important thing to remember...
Verbal Identity. Not to be underestimated

Verbal Identity. Not to be underestimated

Verbal Identity. Not to be underestimated When did you last consider your brand’s verbal identity? Yesterday? Last month? Never? How much effort, or indeed investment, have you put into the language you use in your business’s communications? According to language...
What is ‘Content Strategy’?

What is ‘Content Strategy’?

What is ‘Content Strategy’? There is so much buzz around the term ‘Content Strategy’ that you would be forgiven for thinking it was something new. But it’s not. It is simply a new name for what the most experienced of copywriters have been doing since the dark ages....