Verbal Identity. Not to be underestimated

Verbal Identity. Not to be underestimated

Verbal Identity. Not to be underestimated When did you last consider your brand’s verbal identity? Yesterday? Last month? Never? How much effort, or indeed investment, have you put into the language you use in your business’s communications? According to language...
What is ‘Content Strategy’?

What is ‘Content Strategy’?

What is ‘Content Strategy’? There is so much buzz around the term ‘Content Strategy’ that you would be forgiven for thinking it was something new. But it’s not. It is simply a new name for what the most experienced of copywriters have been doing since the dark ages....
An acronym within an acronym? What’s that called?

An acronym within an acronym? What’s that called?

An acronym within an acronym? What’s that called? I am often intrigued by TLAs… or Three-Letter Acronyms. (Did you see what I did then?) There are times when an apt TLA is extremely handy, either to make something more memorable or simply to shorten an otherwise...
Simple grammatical mistakes you should avoid

Simple grammatical mistakes you should avoid

Simple grammatical mistakes you should avoid My attention to detail has been the subject of many office jokes in the past. OCD doesn’t come close. I insist on providing our clients with as-close-to-perfect communications as it’s possible for us to create,...

Is Social Media of any use to recruitment?

At Just Us we have what I can only describe as a love-hate relationship with Social Media. It’s almost certainly of value in any business’s activity, but to what degree, and in what context, it is incredibly hard to know. When it comes to recruiting staff,...