What any business should consider as they approach 2021 As 2020 draws to a close, many people’s notions of ‘normal’ are now dramatically altered from their views of normality just 12 months ago. The rug has been pulled firmly from beneath our collective feet this...
Verbal Identity. Not to be underestimated When did you last consider your brand’s verbal identity? Yesterday? Last month? Never? How much effort, or indeed investment, have you put into the language you use in your business’s communications? According to language...
ITV launched with a bold brand re-fresh early this year. Unveiled late into 2012, the logo looked rather exciting to my eyes. Lovely new typeface that flowed and linked the letters together beautifully, creating a really solid union to the logo. Along with the...
