BBC launches World Cup campaign – and we rather like it

We don’t deal with too many video briefs, so seeing a really well put together piece like this makes us quite happy. We also enjoy football, so that helps too!

As all football lovers know, the 2014 World Cup in Brazil is approaching fast. With coverage from the BBC across the whole event, and a massive potential audience to enthral with the funny ol’ game, it is no wonder that the BBC is making such an effort to grab and keep the publics attention…

How refreshing

A press ad I just saw for Wrigley Extra chewing gum (featuring Ben Fogle, apparently admitting that chewing gum is not the classiest of past-times) seems to hit the nail on the head. No corny ad slogans and no mistruths. It is so rare to come across a communication...