What is ‘Content Strategy’?

What is ‘Content Strategy’?

What is ‘Content Strategy’? There is so much buzz around the term ‘Content Strategy’ that you would be forgiven for thinking it was something new. But it’s not. It is simply a new name for what the most experienced of copywriters have been doing since the dark ages....
An acronym within an acronym? What’s that called?

An acronym within an acronym? What’s that called?

An acronym within an acronym? What’s that called? I am often intrigued by TLAs… or Three-Letter Acronyms. (Did you see what I did then?) There are times when an apt TLA is extremely handy, either to make something more memorable or simply to shorten an otherwise...
Flat Design – simplifying UI design or losing a sense of reality?

Flat Design – simplifying UI design or losing a sense of reality?

Flat Design – simplifying UI design or losing a sense of reality? Flat Design is an ever-increasing trend in the design world – the web and UI (User Interface) design world, especially. ‘Flat’ design has exploded into our technology-centered world at an alarming rate,...
Simple grammatical mistakes you should avoid

Simple grammatical mistakes you should avoid

Simple grammatical mistakes you should avoid My attention to detail has been the subject of many office jokes in the past. OCD doesn’t come close. I insist on providing our clients with as-close-to-perfect communications as it’s possible for us to create,...
Styling WooCommerce buttons in Divi

Styling WooCommerce buttons in Divi

Styling WooCommerce buttons in Divi Something that’s been bugging me lately is the fact that Divi by Elegant Themes doesn’t seem to have anyway of styling Woocommerce buttons. I scooted around on the web and found this awesome bit of code from Divi...