Articles
‘Up-yer-own-arse’ design (and how to avoid the temptation to deploy it)
It’s been a while since I put together a rant for our own website. But I felt compelled to share some of my thinking. Some new design work, showcased in an article in Design Week, recently caught my eye. That’s not to say I liked it. It simply caught my eye. Strong,...
Is Social Media of any use to recruitment?
At Just Us we have what I can only describe as a love-hate relationship with Social Media. It's almost certainly of value in any business's activity, but to what degree, and in what context, it is incredibly hard to know. When it comes to recruiting staff, a recent...
Will the new KFC interiors make a difference?
An article in this week's Design Week caught my eye. KFC is planning to roll out a new interior look to their fast food restaurants from Spring 2015. And I have to say, I rather like it. The new look involves 'brick-effect' walls, arty graphics and a much more...
BBC launches World Cup campaign – and we rather like it
We don’t deal with too many video briefs, so seeing a really well put together piece like this makes us quite happy. We also enjoy football, so that helps too!
As all football lovers know, the 2014 World Cup in Brazil is approaching fast. With coverage from the BBC across the whole event, and a massive potential audience to enthral with the funny ol’ game, it is no wonder that the BBC is making such an effort to grab and keep the publics attention…
London Design Festival 2013 – A disappointment
We have been very busy at Merrifield™ recently. So busy we haven't had a moment to look at our blog and website. But when we have had a small break from the hectic work-life, we went across to check out the London Design Festival. The London Design festival has...
ITV brand re-fresh colour palette
ITV launched with a bold brand re-fresh early this year. Unveiled late into 2012, the logo looked rather exciting to my eyes. Lovely new typeface that flowed and linked the letters together beautifully, creating a really solid union to the logo. Along with the...
Is copy the most important part of communication?
Why do so many designers view copy simply as one element in their design rather than the focal point of the communication? I suspect it is simply a matter of priorities to the average designer. He or she is employed to organise everything and lay it all out so that a...
How refreshing
A press ad I just saw for Wrigley Extra chewing gum (featuring Ben Fogle, apparently admitting that chewing gum is not the classiest of past-times) seems to hit the nail on the head. No corny ad slogans and no mistruths. It is so rare to come across a communication...
The English language. Go figure…
How confusing can we make our language? Let's face it - English is a crazy language. There is no egg in eggplant, nor ham in hamburger. There is neither an apple nor pine in a pineapple. English muffins weren't invented in England nor French fries in France....