Articles

We’re looking to hire a Middle Weight Digital Designer

We’re looking to hire a Middle Weight Digital Designer

We are looking for a Middle Weight Digital Designer with creative skills and oodles of experience of animation and video editing to join our team, on a part-time basis. Can you create animated GIFs and edit videos for use on websites and social media? Have you...

What any business should consider as they approach 2021

What any business should consider as they approach 2021

As 2020 draws to a close, many people’s notions of ‘normal’ are now dramatically altered from their views of normality just 12 months ago. The rug has been pulled firmly from beneath our collective feet this year, and despite the good news heralded by recent...

Ten ways to make your marketing budget work harder

Ten ways to make your marketing budget work harder

It can be tempting when money is tight to stop any activity that is deemed ‘unnecessary’ and this often includes marketing. However, experience of working through a recession shows the most important thing to remember is even when budgets are limited, never stop...

Verbal Identity. Not to be underestimated

Verbal Identity. Not to be underestimated

When did you last consider your brand’s verbal identity? Yesterday? Last month? Never? How much effort, or indeed investment, have you put into the language you use in your business’s communications?According to language consultancy Lingua Brand, brands globally spend...

What is ‘Content Strategy’?

What is ‘Content Strategy’?

There is so much buzz around the term ‘Content Strategy’ that you would be forgiven for thinking it was something new. But it’s not. It is simply a new name for what the most experienced of copywriters have been doing since the dark ages. Or at least, since the birth...

An acronym within an acronym? What’s that called?

An acronym within an acronym? What’s that called?

I am often intrigued by TLAs… or Three-Letter Acronyms. (Did you see what I did then?) There are times when an apt TLA is extremely handy, either to make something more memorable or simply to shorten an otherwise clumsy string of words. The BBC could not easily be...

Flat Design – simplifying UI design or losing a sense of reality?

Flat Design – simplifying UI design or losing a sense of reality?

Flat Design is an ever-increasing trend in the design world – the web and UI (User Interface) design world, especially. ‘Flat’ design has exploded into our technology-centered world at an alarming rate, with big companies now incorporating the simplistic, almost...

Simple grammatical mistakes you should avoid

Simple grammatical mistakes you should avoid

My attention to detail has been the subject of many office jokes in the past. OCD doesn't come close. I insist on providing our clients with as-close-to-perfect communications as it's possible for us to create, and my staff take great pleasure in pointing out any...

Styling WooCommerce buttons in Divi

Styling WooCommerce buttons in Divi

Something that's been bugging me lately is the fact that Divi by Elegant Themes doesn't seem to have anyway of styling Woocommerce buttons. I scooted around on the web and found this awesome bit of code from Divi Framework. It allows you to style all of the various...