Articles

Verbal Identity. Not to be underestimated

Verbal Identity. Not to be underestimated

When did you last consider your brand’s verbal identity? Yesterday? Last month? Never? How much effort, or indeed investment, have you put into the language you use in your business’s communications?According to language consultancy Lingua Brand, brands globally spend...

What is ‘Content Strategy’?

What is ‘Content Strategy’?

There is so much buzz around the term ‘Content Strategy’ that you would be forgiven for thinking it was something new. But it’s not. It is simply a new name for what the most experienced of copywriters have been doing since the dark ages. Or at least, since the birth...

An acronym within an acronym? What’s that called?

An acronym within an acronym? What’s that called?

I am often intrigued by TLAs… or Three-Letter Acronyms. (Did you see what I did then?) There are times when an apt TLA is extremely handy, either to make something more memorable or simply to shorten an otherwise clumsy string of words. The BBC could not easily be...

Flat Design – simplifying UI design or losing a sense of reality?

Flat Design – simplifying UI design or losing a sense of reality?

Flat Design is an ever-increasing trend in the design world – the web and UI (User Interface) design world, especially. ‘Flat’ design has exploded into our technology-centered world at an alarming rate, with big companies now incorporating the simplistic, almost...

Simple grammatical mistakes you should avoid

Simple grammatical mistakes you should avoid

My attention to detail has been the subject of many office jokes in the past. OCD doesn't come close. I insist on providing our clients with as-close-to-perfect communications as it's possible for us to create, and my staff take great pleasure in pointing out any...

Styling WooCommerce buttons in Divi

Styling WooCommerce buttons in Divi

Something that's been bugging me lately is the fact that Divi by Elegant Themes doesn't seem to have anyway of styling Woocommerce buttons. I scooted around on the web and found this awesome bit of code from Divi Framework. It allows you to style all of the various...

Mounting Synology drives on to a Mac via AFP

Mounting Synology drives on to a Mac via AFP

Mounting Synology drives on to a Mac via AFP sounds boring but it’ll mean your Mac and Synology work perfectly together! No more weird errors that drive you mental.

The ONE tip guaranteed to change your WordPress Pagespeed ranking!

The ONE tip guaranteed to change your WordPress Pagespeed ranking!

Firstly, sorry for the click-baity title, but I do believe that this tip has the potential to change your Wordpress experience for the better and it's something that doesn't seem to get talked about a lot by people recommending things to increase your page...