An acronym within an acronym? What’s that called? I am often intrigued by TLAs… or Three-Letter Acronyms. (Did you see what I did then?) There are times when an apt TLA is extremely handy, either to make something more memorable or simply to shorten an otherwise...
Ten ways to make your marketing budget work harder It can be tempting when money is tight to stop any activity that is deemed ‘unnecessary’ and this often includes marketing. However, experience of working through a recession shows the most important thing to remember...
What is ‘Content Strategy’? There is so much buzz around the term ‘Content Strategy’ that you would be forgiven for thinking it was something new. But it’s not. It is simply a new name for what the most experienced of copywriters have been doing since the dark ages....
Simple grammatical mistakes you should avoid My attention to detail has been the subject of many office jokes in the past. OCD doesn’t come close. I insist on providing our clients with as-close-to-perfect communications as it’s possible for us to create,...
We’re looking to hire a Middle Weight Digital Designer We are looking for a Middle Weight Digital Designer with creative skills and oodles of experience of animation and video editing to join our team, on a part-time basis. Can you create animated GIFs and edit...
What any business should consider as they approach 2021 As 2020 draws to a close, many people’s notions of ‘normal’ are now dramatically altered from their views of normality just 12 months ago. The rug has been pulled firmly from beneath our collective feet this...
Verbal Identity. Not to be underestimated When did you last consider your brand’s verbal identity? Yesterday? Last month? Never? How much effort, or indeed investment, have you put into the language you use in your business’s communications? According to language...
Flat Design – simplifying UI design or losing a sense of reality? Flat Design is an ever-increasing trend in the design world – the web and UI (User Interface) design world, especially. ‘Flat’ design has exploded into our technology-centered world at an alarming rate,...
Styling WooCommerce buttons in Divi Something that’s been bugging me lately is the fact that Divi by Elegant Themes doesn’t seem to have anyway of styling Woocommerce buttons. I scooted around on the web and found this awesome bit of code from Divi...
‘Up-yer-own-arse’ design (and how to avoid the temptation to deploy it) It’s been a while since I put together a rant for our own website. But I felt compelled to share some of my thinking. Some new design work, showcased in an article in Design Week,...
